IVA: Targeted UX redesign & facelift
User experience, visual design
Designed
to adapt
Users show up in ways nobody planned for, whether they’re human, assistive technology or AI, so I design products flexible enough to meet them all.
Adapt the site
Making it all fit
Hey there, I'm Joakim Sommar
A visual designer by nature, with a system thinker’s eye for what scales. Every project brings its own mix of users, business goals, brand and technical limits, and my job is to find the design that works for all of them. Whether I’m owning an entire product or fixing a single flow, that balance is what I care about most.
Currently Head of Design, working hands-on across UX, UI, branding and accessibility, and taking on whichever role each client needs.
About me and how I workRecent projects
View all projects
Fellowmind: AI agent library visualization
User experience, visual design
Coor: Redesign of 13 websites
Strategy, user research, multi-brand experience
Söderberg & Partners: Iterative UX
Strategy, UX, user research, user testing
Key figures
1,000+
Websites launched by me since 2018
How?
I spent years at a fast-paced web agency with its own CMS. Instead of static mockups, we designed real, working websites as proposals, and a sales team took them straight to prospective clients. Every design had to be fast, systematic and convincing from the first draft. A large share of those proposals went live and became long-term, happy clients. The 1,000+ counts my own work only.
5/5
Developer satisfaction
How?
I collaborate closely with developers, since I'm partly a frontend developer myself. I've always built up layers and designs as if they were a real web page. Multiple developers have told me I'm the best designer they've ever worked with.
0
Accessibility blockers post-launch
How?
Accessible design brings real value from the very first design phase. As a CPACC- and IAAP-certified designer, I always design with accessibility in mind, both from a WCAG AA+ perspective and a perceptual one, so the experience is easy to see, read and understand for everyone.