IVA: Targeted UX redesign & facelift
User experience, visual design
Head of Design | UX/UI and Accessibility
Designing experiences
that leave no user behind
Users show up in ways nobody planned for, whether they’re human, assistive technology or AI, so I design products flexible enough to meet them all.
Display settings
Hi, I’m Joakim
I tend to describe myself simply as a designer. It’s easier than listing titles. I’m multidisciplinary and have worked across branding, UX, UI, product, print and visual design. That adds up to more than a decade of intense, hands-on work, and what matters is not the number of years but what they’ve taught me.
Currently Head of Design, working hands-on across UX, UI, branding and accessibility, and taking on whichever role each client needs.
About me and how I work- Users
- Accessibility
- Experience
- Business
- Brand
- Tech
Recent projects
View all projects
Fellowmind: AI agent library visualization
User experience, visual design
Coor: Redesign of 13 websites
Strategy, user research, multi-brand experience
Söderberg & Partners: Iterative UX
Strategy, UX, user research, user testing
Key figures
1,000+
Websites launched by me since 2018
How?
I spent years at a fast-paced web agency with its own CMS. Instead of static mockups, we designed real, working websites as proposals, and a sales team took them straight to prospective clients. Every design had to be fast, systematic and convincing from the first draft. A large share of those proposals went live and became long-term, happy clients. The 1,000+ counts my own work only.
5/5
Developer satisfaction
How?
I collaborate closely with developers, since I'm partly a frontend developer myself. I've always built up layers and designs as if they were a real web page. Multiple developers have told me I'm the best designer they've ever worked with.
0
Accessibility blockers post-launch
How?
Accessible design brings real value from the very first design phase. As a CPACC- and IAAP-certified designer, I always design with accessibility in mind, both from a WCAG AA+ perspective and a perceptual one, so the experience is easy to see, read and understand for everyone.