IVA: Targeted UX redesign & facelift
User experience, visual design
Designed to adapt
Users show up in ways nobody planned for, whether they’re human, assistive technology or AI, so I design products flexible enough to meet them all.
Adapt the site
Designing experiences that leave no one behind
Hey there, I'm Joakim Sommar
A visual designer by nature, with a system thinker’s eye for what scales. Whether owning an entire product or fixing a single flow, the aim is always the same, an experience flexible enough for every user.
Head of Design, UX/UI and accessibility, CPACC certified
About me and how I workRecent projects
View all projects
Fellowmind: AI agent library visualization
User experience, visual design
Coor: Redesign of 13 websites
Strategy, user research, multi-brand experience
Söderberg & Partners: Iterative UX
Strategy, UX, user research, user testing
Key figures
1,000+
Websites launched by me since 2018
How?
I spent years at a fast-paced web agency with its own CMS. Instead of static mockups, we designed real, working websites as proposals, and a sales team took them straight to prospective clients. Every design had to be fast, systematic and convincing from the first draft. A large share of those proposals went live and became long-term, happy clients. The 1,000+ counts my own work only.
5/5
Developer satisfaction
How?
I collaborate closely with developers, since I'm partly a frontend developer myself. I've always built up layers and designs as if they were a real web page. Multiple developers have told me I'm the best designer they've ever worked with.
0
Accessibility blockers post-launch
How?
Accessible design brings real value from the very first design phase. As a CPACC- and IAAP-certified designer, I always design with accessibility in mind, both from a WCAG AA+ perspective and a perceptual one, so the experience is easy to see, read and understand for everyone.